Smara - Brand Identity
A luxury house for handcrafted Indian objects, made for people who want origin, not souvenirs.
APPROACH
Began with benchmarking and moodboards, then hand drawn sketches of a seal based mark. Refined one direction into a full system, documented in a 53 page brand book.
DELIVERABLES
Benchmarking, Moodboards, Logo and seal system, Palette and type, Pattern library, Packaging, 53 page brand book
KEY RESULT
Coming soon with a physical store opening in Bengaluru.
Year
2025
Type
Brand Identity
Client
Smara
